The group project mandate was to create a visually captivating advertising campaign to promote DayQuil and NyQuil's syrup medication.

Going back in time to the 1890s, when “Vick’s Family Remedies” was first invented, the company started off as a small family-owned business. Lunsford Richardson created their first product, Croup & Pneumonia Salve, to care for his son who was sick. Vicks has been around for 125 years and still carries the strong history they have with them to this day.

For our campaign we decided to use humor and a friendly tone with effective pairings that our customers can relate to. These general culture pairings give a sense of inclusiveness to the potential customer and will entice them to buy the product when they see it on the shelves of the pharmacy. Using the brand’s signature orange and blue colors, and showcasing the product itself was an obvious choice, as well as displaying the product’s benefits. The condensed and bold font for the pairings is attention-grabbing. Montrealers would be able to spot this ad all around the city and online. The ad would be plastered on bus shelters and in the metro and would be seen on social media platforms such as instagram and snapchat.